Blog

Monthly Minute

With the popularity of Smartphones today, does it make sense to advertise in mobile applications? Here are some points to consider.

Summer 2012 Olympics

So, how did those London Summer Olympics stack up to the rest of the games? NBC Universal reports 219.4 million Americans watched the London Summer Olympics across its networks, becoming the most-watched event in U.S.

Social Media and Your Small Business

One question we get over and over at Tom Scott Communication Shop is “Do you think social media is an effective marketing tool for our small business?”  The short answer is yes, but it’s not as easy as you may think. While one most people visit a social media site every day, and it’s free to post on them, it appears on the surface to be a logical step.  However, there is more to getting Liked on Facebook and have that translate magically into increased revenue, which is ultimately your goal as a business owner!

What is “national TV”, really?

As the 2011 Boise State football season sadly comes to a close, we have all learned how to survive the network surfing that we thought was going to be quite unbearable.  Mountain West?  What channel is that?  How can I see my Broncos come game day?  Direct TV, Cable One and the Dish Network have broadcast the games on the four national networks - ESPN/ESPN2, CBS Sports Network, Versus and The Mtn.  Even though the games are advertised “national”, many folks outside of the Boise market may not have had the stamina to keep searching for a Bronco game, i

The only thing that is Constant... is Change.

Fans of the highly rated and popular shows such as American Idol, House, and the long-running Simpsons will be turning to KNIN’s Channel 9 at the end of the 2011 summer.  KTRV’s  FOX 12 affiliation agreement has expired and KNIN’s affiliation with the CW Network ends later this summer.  Journal Broadcast Group’s, KNIN, will be known as FOX9 effective September 1.   FOX9 will be operating out of Nampa where KIVI’s Channel 6 is located.  

Are Americans still watching Television in their homes?

While new ways of consuming media, for instance on mobile phones and via the internet, are gaining in popularity, TV viewership continues to remain strong and shows growth in many areas.
Here are some quick facts about television viewership across America.
• There are more TVs (2.86) than people (2.53) in the average American home.
• The average American watches 34 hours, 37 minutes of TV per week (4Q09).
• DVRs are in 35% of American homes, with usage up 25% from a year ago (4Q09).

There's a new website in town

Welcome to the Tom Scott Communication Shop website.  We were pleased to work with Tribute Media on the development of the site and hope it will provide value--and a certain amount of entertainment.  You'll find samples of our work, nice pictures of us, and the Scott Slant column that also appears daily on KTVB.com and KTIK.com.  We have a great team and a network of professionals that we call on as need be